November 14, 2024

5 Types Of OOH Advertising You Should Know

5 Types Of OOH Advertising You Should Know

 

Out of Home (OOH) advertising is a broad and versatile medium that allows brands to reach consumers in public spaces. From traditional billboards to innovative digital displays, ooh out of home advertising offers a variety of formats that can be tailored to different campaign goals. Explore here key types of OOH advertising that every marketer should know.

Billboards:

Billboards are the most recognizable form of OOH advertising, offering massive visibility in high-traffic areas like highways, city streets, and urban centers. Traditional static billboards feature printed designs that remain in place for weeks or months, making them ideal for brand awareness campaigns. Billboards are available in various sizes, including the iconic large-format structures and smaller, more targeted placements. Their size and location allow brands to create impactful, high-visibility campaigns.

Digital out of home (DOOH):

Digital out of home advertising (DOOH) has grown rapidly in popularity due to its flexibility and vigorous capabilities. Unlike static billboards, digital screens can display multiple ads in rotation and incorporate animations or real-time updates. DOOH can be found in various locations, such as shopping malls, bus stops, train stations, and airports. The ability to update content instantly makes DOOH perfect for time-sensitive or interactive campaigns, allowing advertisers to tailor their message to specific times of day, weather conditions, or audience demographics.

Transit advertising:

Transit advertising refers to ads placed on or inside vehicles such as buses, taxis, trains, and trams, as well as in transit hubs like subway stations or bus shelters. This form of OOH advertising is ideal for reaching a large, mobile audience in densely populated areas. Transit ads are highly visible to both commuters and pedestrians, making them an effective way to reach diverse audiences. Additionally, transit ads can target specific geographic areas, ensuring your message is seen in the right locations.

Street furniture:

Street furniture advertising includes ad placements on items commonly found in urban environments, such as bus stops, benches, kiosks, phone booths, and public toilets. This type of OOH advertising blends into the urban land while offering high-impact exposure in high-footfall areas. Street furniture ads are particularly effective for targeting commuters and pedestrians in city centers, offering a close-up and direct way to engage audiences.