A hair salon or beauty salon is a place that deals with cosmetic treatment for people. This business has different types, like day spas, hair salons, and medical spas. If you are an owner of a hair salon in Dubai Marina, read how you can increase customer satisfaction.
Hair salon owners can automate follow-ups with the help of hair salon software. Automated appointment reminders help reduce no-shows and help clients stay in touch with your salon. You can also use social media to stay in touch with your customers and keep them engaged.
Automate follow-ups for customer satisfaction are essential to building credibility with your network. However, more is needed to send out occasional reminders or emails. Instead, your customers want content that adds value year-round. For this, you should develop a template for customer follow-ups.
Offer compensation to unhappy clients:
To avoid losing a client, consider offering them a refund or free service. It’s important to remember that 91% of unhappy customers leave without saying a word. If you can, ask your clients about their experience before offering recompense. Some clients need to be a better fit. Listen to their complaints and make the necessary changes.
Be willing to spend twice as much time understanding your client’s needs. A dissatisfied client can come from many different reasons. It could be a courier’s rudeness or an employee’s arrogance. Either way, you must try to find out why they’re dissatisfied. In some cases, the dissatisfied client will stop booking appointments with you, and that’s OK.
Promote your salon through social media:
Social media is a powerful tool to promote your salon. Many customers are on Facebook, and it’s the perfect place to talk to them. Please post pictures of your work and share them with your followers. You can also post links to your website so people can visit it easily. Lastly, you can post contests to attract new clients.
One effective way to promote your salon on social media is by creating an ad on Facebook. People like to receive free things, so why not offer a prize for liking your page? The prize can be anything from a DH 50 gift card to a beauty package. This incentive will encourage your customers to share your page with friends and family.